LightAir Introduces New Products and Expands Offerings At 2012 International Home & Housewares Show
LightAir Set To Launch and Unveil New Products To Trade Show Attendees

NEW YORK, NY, January 12, 2012 /24-7PressRelease/ -- Following the successful U.S. launch of the IonFlow 50 ozone-free air purifier, LightAir AB will debut new products and style options at the 2012 International Home & Housewares Show. Reinforcing its commitment to offering healthy home solutions that combine design & functionality, LightAir's enhancements to the increasingly popular series will include new models, finishes & color options.

Offering ultimate style and optimal performance, LightAir is set to unveil their new IonFlow50 Signature model which utilizes the technology that built LightAir's revolutionary reputation, but with a distinct redesign. The new, sophisticated version boasts a stylish and natural amber color and a wood grain finish that will be a stylish solution for any home or office. This new model will be officially available in the Spring of 2012.

In addition to the new IonFlow50 Signature model, upgrades are available for the Style & Surface models. Four new decorative LED lights will be presented as an accessory for consumers to personalize their product. Per LightAir's commitment to research and quality, each IonFlow50 has been updated to include a more efficient system and a redesigned ion generator. Innovation created the IonFlow50's ozone-free technology; innovation continues to improve the family of products.

Unlike other air purifiers, the award-winning IonFlow 50 combines the best of its patented advanced ozone free ionization process and conventional electrostatic filter techniques, that, together create an economic and environmentally viable product to keep air clean and healthy. Research & development proves that the system effectively removes up to 99.94% of particles in a room, including mold, dust, bacteria, smoke and pet dander.

A first look of LightAir's newest endeavors, in its conceptual stage, will be given to trade show attendees that stop by the LightAir booth. Rising above industry standard, the new products exemplifies LightAir's dedication to healthy, clean air for homes and businesses across the globe.

For more information, please visit www.lightair.com or watch the video at http://www.lightair.com/show.php?id=1142166.

Media Contact:
Christina Cozzi
President
Camelot Communications
www.camelot-pr.com
Christina@camelot-pr.com
O) 464-490-4209
646-761-6513

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